Large Format
Welcome Home Shell
9 years, 4 months ago Posted in: Large Format, Signage, Wraps Comments Off on Welcome Home Shell
Welcome Home Shell

Client: Shell Oil

Description: Welcome Home Shell. The announcement of “Welcome Home Shell” was to communicate to New Orleans that Shell was not leaving the city post-Katrina. In fact, Shell signed a 10 year lease agreement to occupy 656,000 sf at One Shell Square three months after the announcement.

Execution: After a series of meetings with the facilities to work out the logistics, New Orleans’ first large building decal (60 ft x 26 ft) was imaged and installed. Files for the stage side scrims, backdrops, and step & repeats arrived late Friday evening and were imaged and installed prior to noon on Monday for the event.